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by Andrea Belz PhD : The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

ISBN : #0071743871 | Date : 2010-12-22

Description :

PDF-76260 | Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products–and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the cr… The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)


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: Collaborative Customer Relationship Management: Taking CRM to the Next Level

ISBN : #3540002278 | Date : 2003-09-17

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PDF-d303e | Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM… Collaborative Customer Relationship Management: Taking CRM to the Next Level


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Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #354029001X | Date : 2005-10-19

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PDF-ef898 | This volume contains the proceedings of the 8th International Information – curity Conference (ISC 2005), which took place in Singapore, from 20th to 23rd September 2005. ISC 2005 brought together individuals from academia and – dustry involvedin manyresearchdisciplines of information security to foster the exchange of ideas. During recent years this conference has tried to place special emphasis … Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)


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: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

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PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404361 | Date : 2015-06-12

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Social Media Marketing Skyrocket Establish PDF C042cee38

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Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy) PDF




by Entrepreneur Publishing : Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy)

ISBN : #1512119512 | Date : 2015-04-24

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PDF-a8263 | Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an audi… Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy)


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Tourism Marketing Developing Countries Stereotypes PDF A9ba6c69d

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF




by Eli Avraham : Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

ISBN : #1137342145 | Date : 2015-12-06

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PDF-95885 | Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists …. Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


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Strategic Analysis Cycle Tool Book PDF 07267b65b

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by Erik Elgersma : The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498371 | Date : 2017-08-08

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PDF-f433a | This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today s business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company.The main aim of data analysis is … The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

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PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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by James A. Fitzsimmons : New Service Development: Creating Memorable Experiences

ISBN : #076191742X | Date : 1999-11-12

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PDF-2ea5c | This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues t… New Service Development: Creating Memorable Experiences


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Story Setzen Strategien Erfolgreich Essentials PDF E55a4aa1e

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On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition) PDF




by Tim Rödiger : On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)

ISBN : #3658098813 | Date : 2015-05-29

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PDF-e73c2 | Tim Rödiger bietet Führungskräften einen systematischen Ansatz zur Entwicklung von Stories für ihre Unternehmen. Der Begriff Story taucht auch in der Wirtschaftswelt immer öfter auf. Der Autor zeigt auf, warum Stories für Unternehmen wichtig sind, aus welchen Elementen sie bestehen und wie Unternehmer sie entwickeln können…. On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)


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ISBN : #1402073518 | Date : 2002-12-31

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PDF-88dc6 | Semantic Issues in e-Commerce Systems comprises the proceedings of the Ninth Working Conference on Database Semantics, which was sponsored by the International Federation for Information Processing (IFIP) and held in Hong Kong in April 2001. This volume will be essential for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user i… Semantic Issues in E-Commerce Systems: IFIP TC2 / WG2.6 Ninth Working Conference on Database Semantics April 25–28, 2001, Hong Kong (IFIP Advances in Information and Communication Technology)


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by M. Ricca : Meta-Luxury: Brands and the Culture of Excellence

ISBN : #0230293573 | Date : 2012-04-26

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PDF-41f3c | Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations…. Meta-Luxury: Brands and the Culture of Excellence


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by Phil Winters : Customer IMPACT Agenda: Doing Business from the Customer’s Perspective

ISBN : #0990466701 | Date : 2014-08-15

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PDF-c1d47 | For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it’s important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your… Customer IMPACT Agenda: Doing Business from the Customer’s Perspective


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by J. Paul Peter : Consumer behavior and marketing strategy (The Irwin series in marketing)

ISBN : #0256079617 | Date : 1990

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